Amsterdam’s Van Eesteren Museum was wrapped in an apple-green inflatable installation for an event kicking off late last month. DJ Pandora’s Jukebox, a regular at Berlin’s legendary nightclub Berghain, played a deep techno set, while dancers dressed like aliens with light-up eyeliner moved to the music. The fifth anniversary of Wandler was celebrated at a fashion party.
One of the best examples of how a certain form of self expression is taking over Amsterdam is the leather-goods brand’s fte. It is marked by clashing accessories, clashing colors, and strong silhouettes. It’s called Weird Girl aesthetic on social media.
The aesthetic is named after a neighborhood in Tokyo that is well-known for its style, as well as Japanese style and ‘90s street style magazines. It is an amalgamation of other TikTok-approved styles like cottagecore, clowncore, fetishcore, and fairycore.
The weird girl is thriving in Amsterdam, as evidenced by the most recent fashion week, with brands putting on twists on runway shows and guests in piles of accessories.
The Amsterdam fashion scene is free-minded. People being their authentic selves is something we enjoy. The different cultures and people that make up the city are what makes this self- expression possible. She says that it blurs out the rules that big fashion cities like Paris or Milan have. The fashion is all over the place.
The new wave of style in Amsterdam is based on their culture. He says that the Dutch are very much in control. The Weird Girl look was embodied by a bow here, a patchwork miniskirt made of three different fabrics there, a golden sleeve attached to a black gown, and a model wearing it. If you weren’t aware that it was a Paris couture show, you would think the looks were taken from the closets of TikTok maximalists. Each outfit was constructed from dead stock fabrics, leftover scraps, and pieces from last season, adding to the weird aesthetic of the Weird Girl. I think it’s about being eccentric. He recently told Vogue that if people know who they are they will become more sustainable.
While this unabashed experimentation was on full display this Amsterdam Fashion Week, the two most revered Dutch fashion houses, Van Herpen and Viktor & Rolf, have always prioritized the aesthetic in their own way.
The love of weird fashion is due to a history of conceptual design. There wasn’t a lot of connection between education and industry in Holland. There was a lack of communication. Conceptual thinking was the answer to that question. Dutch conceptual design was popular in the ‘90s when designers from other industries were experimenting with it.
The creativity was on full display. While Viktor & Rolf hosted a bike tour through venues like a barber shop filled with the brand’s recent men’s collection, the most talked about emerging designer, Duran Lantik, staged a show inside the red light district’s Moulin Rouge. The actors wore the collection and took guests on a performance of the building as part of the show hosted by the label. Hotel linens hodge-podged together were used to construct the entire collection. Bright colors were the order of the day. I was raised that way. Elza Wandler says that her mother is fully in color and that her recent collections include large leather vests and bags. I was fully in color when I was a child.
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The aesthetic comes naturally to the people. She says thatAmsterdam is a small city with a lot of different cultures. New ideas, perspectives, and people are always welcome.
Unlike Paris, Milan, or London, Amsterdam isn’t considered a major fashion capital. The city has developed its own identity when it comes to fashion. It creates an atmosphere that allows us to work. To remain strange.