Many young fashion designers have found a home for their collections and ideas thanks to the founder of Fashion East. All designers who show on the official London Fashion Week calendar have been added to her roster.
The three new designers she is representing this season are all focused on the idea of home away from home.
The man behind Standing Ground stood his ground and presented a separate presentation before the shared runways. The models stood in the middle of an empty concrete room.
Stewart said that he was inspired by ancient landscapes and artifacts from his native Ireland.
Alleyne wrote a story about a yacht crashing into a pirate ship to make a point about the current crash of cultures.
The designer said that it was fitting for London and the state of the world right now.
Many people in his home country wear clothes that are light and airy.
Alleyne said that the way that we wear clothes in the Caribbean is very easy and that he has been collecting fabric from friends and vintage shops.
Five years ago she moved to London to study at Central Saint Martins. Her work has always been personal, even before she started making money. She started her label in 2020 and is trying to make more sexy clothes for plus-sized women.
“Brazilians are known for showing skin and thinking about beach bodies which was always an issue for me when I was growing up”
She wants to understand how clothes feel on her body before she can give them to her friends and family.
She said that it started from the wearability experience.
She wants her customers to move freely yet still embrace their body shape, which is why she uses silk and viscose.
