The brand is ethical.
Johnathan_kope/Sindisokhumalo is on social media.
- Terms like ‘sustainable fashion’ and ‘ethical fashion’ have taken over the fashion industry.
- With the rise of fast fashion, the onus has been put on the consumer to be conscious in what they buy.
- Sindiso Khumalo, Selfi, Tshepo Jeans are some ethical local fashion brands you can shop.
When brands try to sell us their products, they often use words like sustainable and ethical. Are they talking?
With the rise of cheap, fast fashion clothing it has become important for us to be aware of our impact on the environment.
Ensuring we are conscious buyers and hold brands accountable is important because of the impact of mass production and harmful production processes.
The harmful impact unethical processes have on the environment needs to be reduced by fashion brands. There is a goal to have a system that works.
Refiloe Mocwa brought change to the SA fashion industry.
The most direct lever to capture value and design out waste and pollution in the textiles system is increasing the average number of times clothes are worn. According to a report by the Ellen Macarthur Foundation, designing and producing clothes of higher quality and giving access to them through new business models would help shift the perception of clothing from being a disposable item to being a durable product.
South African fashion brands are doing their part. Tshepo Jeans uses water-wise dyeing techniques and produces ready-to-wear denim in small batches.
The brand is called Sindiso. When it comes to producing unique handwoven and hand-embroidered textiles for her collections, as well as reducing waste caused by mass production, she works closely with nongovernmental organizations and small workshops in South Africa and Ouagadda.
If you would like to be a conscious consumer, here are some brands to consider.
Uni Form
Research Unit
Lukhanyo Mdingi
Selfi
Sindiso Khumalo
Fuata Moyo
Retailers are trying to produce more consciously.
Mango
Asos
Adidas
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