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The men and women of the country are some of the most stylish in Africa. It is known for its use of bright colors.
According to American Vogue, the west-African country is a fashion hub filled with local artisans and designers who specialize in reinventing traditional kente or fugu clothes with a modern twist. In a recent interview with The Guardian, fashion author Ken Nimo said that he was immersed in fashion as a child. There is an affinity for design and style and an endless stream of colors and fabrics.
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As young people continue to follow trends, a new trend has emerged in the African country, called Obroni Wawo, which means “Dead Man’s Clothes”, which is basically thrifting.
It is the go-to place for affordable, stylish clothes that are not only economical on the pocket, but also scream vintage and fashion at the same time.
Kantamanto Market is the resting place for all the clothes and is a source not only of designer items but of rare fabrics too, a recent report by Daze magazine revealed.
A thriving thrift culture has arisen in the area thanks to the help of the man. With the market easily accessible to everyone, people in search of fashion items can take a quick trip and get what they need, and pay a fraction of the cost that they would pay in a department store.
There are more than 30 000 traders who sell at the market, and the association is the local one. In the last few years, it has been the tool for appealing to government bodies to protest threats to ejection of the traders, especially given the intervention of the Ghana Railway Development Authority in 2011.
Ghanaians are still thrifting and shopping for cool clothes. A fashion culture that is unique to the west African nation, without the expensive price tag of course, is being driven by the market for access to designs they wouldn’t normally find and are relying on it.
Williams is a reporter.
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