Wed. Dec 7th, 2022
Bentley’s focus on becoming a sustainable luxury brand by 2030
Bentley’s focus on becoming a sustainable luxury brand by 2030

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Richard Leopold is the regional director for the UK, Africa, and the Middle East.

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Bentley's focus on becoming a sustainable luxury brand by 2030

A century has passed in the car-manufacturing industry. The celebrations were marked by historic car parades and exclusive car launches, but the British luxury carmaker also announced its ‘Beyond 100’ strategy.

The person is going green.

We wanted to create a strategy that would look to the next 200 years. The goal is to become a sustainable luxury brand. We want to be the leader in sustainable mobility. The brand has an ambitious product roll-out plan, which will include the launch of five new battery-electric vehicles in the next decade.

to 2029.

A transition plan is in place for the British auto giant. A new production line is in the works. The dream factory is separate from theICE production line. The BEV will be next to ICE. We can have a transition plan. Leopold says that if some markets are slower to adapt, we can produce more or fewer ICEs.

The plug-in hybrid derivatives of the products are in the works. As regards the development of hydrogen fuel-cell propulsion, Leopold states that the Volkswagen Group is carrying out a study. The first batches of BEV products are expected to include vegan interiors and recycled materials.

A good first half of the year.

Six to seven percent of global sales can be found in the Middle East. The Gulf market is more important than sales figures. There are many custom customer configurations for the region. The Middle East’s value per car is higher than other parts of the world.

There will be more customer oriented activities with the new model. The company just reported a 124 per cent rise in operating profits in the first six months of the year over the same period in the previous year.

The amount of revenue per car went from 186,000 to 213,000. This was achieved because of the high levels of personalization of cars by customers. The Bentayga SUV accounted for 40% of the volume, followed by the Continental GT at 33 percent, and then the Flying Spur at 27 percent.

Bentley

There are new launches.

There are new sporty and luxury-themed trim derivatives of the Continental GT and Flying Spur models in various international markets.

The brand will explore region-specific special editions. The skyline of the region is depicted on the interior of the car. The idea stems from an unusual request by a New York retailer, but is now available in other regions such as China and Miami. The special edition car is a showcase of the skills of the company.

The Batur is characterized by a new minimalist design. The 6.0 liter twin-turbocharged W12 engine is located beneath the bonnet. The 18 cars that will be built are all sold out.

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