West stated that he will pursue his own fashion projects.
According to the Donda rapper, his future fashion projects will be released without the interference of other brands.
He has worked with sports giants like Nike and Adidas.
West told the outlet that it was time for him to go it alone. I think it is fine. I was able to make money for the companies. I made money from the companies. The ideas that we created will change apparel forever.
The round jacket, the foam runner, and the slides have changed the shoe industry according to him.
The rapper said that this is no longer enough.
Ye needs to make the new industry. He said no more companies stood in between him and the audience.
In June, the CEO of Adidas, Kasper Rrsted, was accused of plagiarizing the designs of the Yeezy Slides.
He said: “No one should be held in that position where people can steal from them and say we’re just paying you to shut up… That destroys innovation.” That doesn’t help creativity. That was the cause of the destruction of NicolasTesla.
The Donda “campuses” will contain shops, schools, farms, and dorms, and will be open across the U.S. Products would be designed by staff at the campuses.