One of the most difficult parts of attending London Fashion Week is getting around.
To the outside eye, the biannual industry event might seem like it is all a show, with fashion editors swanning around in their limousines, clad head to toe in couture as they preview the forthcoming collections.
It is a bit different in the reality.
There are different venues in the city for every show. Even though they are next to each other, they are miles apart.
One cliche that sadly does ring true for many of us is the scene in The Devil Wears Prada where hundreds of fashion writers sprinting over zebra crossings, laptop in one hand, and flat white in the other, all in the same scene.
The city’s public transport is the easiest way to get between catwalks. This tactic doesn’t bode well when you’re reporting on the shows with little time to spare before the next one.
It is not easy to write copy on your phone when you are on a crowded tube with no internet.
We end up getting taxis. It is one of the most expensive ways to travel around the city.
The Independent’s fashion team was ferried around in a car by Volvo.
The brand is committed to becoming an all-electric car company by the year 2030. It is also free of leather.
The car was comfortable, spacious, and had plenty of room to sit back and write between shows.
The five-star FROW treatment was given to us by our delightful chauffer, Paul, who always insisted on opening the door for us.
Rod Stewart was one of the clients he regaled us with stories about.
It’s a game-changer to have a car at LFW. It’s an added bonus to have one that is sustainable.
A Volvo was lent to the Independent.