StyleWeekOC returns to Fashion Island on shopping outlet’s 55th anniversary

The 11th iteration of StyleWeekOC will take place on Saturday at Fashion Island, which is celebrating its 55th anniversary.

The weekend-long campaign kicked off Wednesday with a private fashion show at Nieman Marcus, heralding in this year’s theme of “Layers of Luxury” and offering a look at this season’s hottest and upcoming trends.

The show helped a Santa Ana nonprofit that helps abused, neglected and abandoned children. Leyla Vokhshoori, vice president of marketing for the brand, confirmed Friday that 10% of the sales made to CASA members at the store on Wednesday will be donated to the nonprofit.

A model wearing the latest in eyewear walks the runway during the annual StyleWeekOC kickoff fashion show. The show is Orange County’s premiere fashion event with this year’s theme, “Layers of Luxury.”

The fall campaign encourages customers to live in the moment, find luxury in the everyday and stay true to their uncompromising personal style.

The fall must-haves were leather jackets, platform heels, bold colors and structured tailoring from top tier designers. The show encouraged attendees to embody confidence and optimism through their clothing choices.

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